The Helpful Hoops – From South Dakota Roots to Serving the Game
At The Helpful Hoops, we’re more than a basketball company – we’re a small, homegrown startup out of South Dakota built on passion, integrity, and faith.
We are proudly authorized as a retailer of two industry-leading brands, First Team and Ironclad, with more on the way.
Our mission is simple: to provide quality basketball hoops and equipment at the fairest prices on the market, while building lasting relationships with the communities we serve.
We believe the game of basketball is a gift. It connects people, teaches discipline, and builds bonds that last a lifetime. Guided by a Christ-centered mentality, we approach this business with a servant’s heart — honoring every customer’s trust and striving to give back to the game and community that has given us so much.
A Personal Passion for the Game
Basketball has been in my life since I was a kid — from YMCA ball with my friends to chasing my dream of dunking today. The game has shaped me, and now I’m channeling that same dedication into building The Helpful Hoops.
The Rec League Basketball Days
This photo reminds me where it all started — long before I thought about running a business, I was just a kid falling in love with the game.
The Dunk Journey
Dunking didn’t come easy. It took years of training, discipline, and consistency — the same approach I now apply to growing this company.
The Brotherhood of Hoops
Basketball has always been about more than points on a scoreboard. It’s about moments, friendships, and community. That’s the culture I want The Helpful Hoops to stand for.
Why Choose The Helpful Hoops?
Customer-First Approach
We don’t just sell hoops — we help you find the system that fits your space, budget, and goals. From parents shopping for their kids to athletes upgrading their home court, we’re here to serve.
Expert Advice from a Player’s Perspective
I live this game every week — training, playing, and improving. That experience gives me the insight to recommend equipment I know works, because I’ve been where you are.
Fair Pricing & Integrity
We’re building this company the right way: honest recommendations, transparent pricing, and no hidden fees. Trust matters more than transactions.
Free Shipping & Price Match Guarantee
We believe every player deserves access to quality equipment at a fair price. That's why we offer free shipping and a price match guarantee on all of our products vs competitors' listings. So you can shop confidently knowing you're getting the best deal possible.
Serving Communities and Families
Our vision isn’t just to sell hoops. It’s to strengthen communities, bring families together, and give kids a chance to discover the same love for basketball that shaped me.
Our Core Values
Integrity
We shoot straight every time, on and off the court. Guided by faith and honesty, we believe doing right by our customers is non-negotiable.
Relationships
Basketball builds bonds, and so do we. We value every connection with our customers- you're our star teammates, and we're proud to assist. Basketball is a team game, and so is business.
Service
Service is at the heart of who we are. We strive to reflect Christ's love through the way we help others. We go above and beyond to deliver more than just a product, but a genuine impact- because helping is who we are.
More Than Just a Business
At the end of the day, The Helpful Hoops is about passion, people, and purpose. Every hoop we provide, every conversation we have, is part of a bigger mission: to serve, uplift, and give back through the game we love.
Whether you’re setting up a hoop in your driveway or equipping a gym for the next generation of athletes, I’d be honored to earn your trust and serve your basketball journey.
The Helpful Hoops — built on faith, fueled by passion, growing with integrity.